With the help of responsive design, you can simplify your message and make it easier to read and interact with on the small screens of mobile devices. Responsive email design offers benefits such as increased usability, higher read rates, along with better performance and click-through rates.
The email automatically adapts to all screen resolutions, allowing subscribers to read emails on the go with convenience and meeting a modern demand in mobile presence.
When it comes to the build of emails, compatibility is even more of an issue than it is with web design. Every browser AND every major email provider needs to be taken into account, also a back up online version of the email is essential to link to. We has used a number of mail software to create and distribute the mail outs, we favours Mailchimp but have worked with a number of others. We have also provided photoshop designs for teams of ihouse developers to create and send the emails, whichever is the preferred choice for the client.