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Social media management is the process of creating, scheduling, analyzing, and engaging with content posted on social media platforms, like Facebook, Instagram, and Twitter.

What is social media management?

Here at gateway design we go beyond just posting updates to your company’s social media profiles. Our offer also includes engaging with your audience and looking for new opportunities to increase reach and visibility. Here are just a few of the tasks that are involved with managing social media:

Choosing the Right Social Media Management Platforms

Before we can begin putting together a game plan for social media management, we will consider what the best platforms are for your business.

Developing a Social Media Strategy

Developing a social media strategy is an important part of making sure that each of your campaigns is helping you get closer to meeting your marketing goals. After you have decided which channels you plan to use, you’ll need to consider how often you plan to post and what types of content you will post.

Creating a Social Media Schedule

We believe when it comes to social media management, consistency is key. You see, no two businesses are alike. Therefore, you can’t expect the same results for every business who has implemented the same approach in posting on social media channels. 

Creating and Posting Content to Social Profiles

A big part of social media management is creating and publishing social media content across your company’s profiles. This involves not only writing copy but also developing creative in the form of images or video.

Responding to Fans and Followers

Responding to fans and followers on your social media platforms is an important part of social media management. When an individual comments on your page with a question or concern, this presents a new opportunity to provide value for your leads while also demonstrating excellent customer service.



Managing Contests and Giveaways

Social media contests and giveaways are an effective way to keep your audience engaged while growing your fan or follower base. Whether you use a simple drawing or ask users to submit their own content, there are plenty of ways that you can use contests to drive more traffic to your pages.

Tracking Performance Over Time

As with any other type of digital marketing tactic we employ, we want to make sure that we track and measure your social media campaign results over time. This is the only way to know if the campaigns are successfully helping you meet your marketing goals.