What makes a great logo?
It should act as an inanimate salesman, communicating on behalf of your business. It’s important to understand that a logo on its own is not a brand identity, just part of it. However when all the pieces of your identity come together, each piece should play it’s part to convey; Who your are, What you do & How you do it. All of which needs to convince a potential client or customer that they simply MUST work with you or purchase your product. It should leave them wanting more!
Here at gateway design we beleive good design needs to attract the attention of those targeted.
The effort is well worth the reward. I can work with you to create digital or print based adverts & promotions that will attract the right kind of attention & make your product or service appeal to the ideal target audience.
There is still great importance in both digital and printed advertising!
The tone in which you communicate is of the utmost importance, and comes in more forms than ever before. Ensure your marketing material sets the right tone, and speaks to your potential or existing customers with a carefully crafted voice.